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Karen Fischer answer to Small Business Marketing
Karen Fischer, I am a small business coach, consulta. (more) I am a small business coach, consultant, and advisor. In my corporate life I was an executive for 2 startups and a General Manager for one small business.
The same reason many small businesses are not utilizing Social Media to the fullest. Much of it is a lack of understanding. Coupon/deal solutions can kill a small business if someone does not know how to set up a program properly or understand the ramifications of the deal they put together.
Many business owners become desperate for customers and do not think through the cost/benefit analysis when putting together their offer. The idea is not to get someone in your business and just give them a discount or something free. The idea is to give them a discount or something free and tie it to another purchase so they have to spend money on something else or something that ties them to return.
I think many just need help putting together a program much like they do any marketing or sales campaign. There needs to be some education and this ties nicely with other social media,[url=http://www.sport.fr/smartphones/moncler.asp]moncler pas cher[/url], so is an opportunity for marketing consultants to help their clients use this as one of their mediums where appropriate when building a marketing plan for their clients.